Completely, totally, unreadable, non-mobile-friendly, email newsletters
I catch plenty of news headlines on Twitter and via Facebook.
But I don’t mind admitting I still seek out daily or weekly email newsletters that can show up in my inbox on a regular schedule so I can consume them when I’m good and ready. The problem for me, as a guy who’s constantly...
Completely, totally, unreadable, non-mobile-friendly, email newsletters
I catch plenty of news headlines on Twitter and via Facebook.
But I don’t mind admitting I still seek out daily or weekly email newsletters that can show up in my inbox on a regular schedule so...
Hyperlocal ad widgets that work like Google Adsense
It’s morning. You’ve brewed your coffee. You’re skimming the news online, maybe including your local version of Patch.com.
As you peruse that site, of all the relevant, targeted ads...
More customers paying full price
If you’re a retailer, whether it’s with one or many locations, you want customers.
(Captain Obvious comin’ at ya live with that last sentence.)
But you should also have an expected...
New digital marketing solutions for restaurants
Restaurant owners, you’ve got so many killer marketing options emerging right now.
So much so, you should be foaming at the mouth to jump on one. Or biting at the bit. Or whatever more appropriate...
Whoa little fella, you’re not speaking my language
This post is genius.
Salespeople should read it. Marketers. Even brand managers.
The problem with too many in those three populations is that they’re so wrapped up in their own worlds — their...
Groupon: Can you really count on the ROI?
Will Groupon survive?
My answer is found in the immortal words of Kip from Napoleon Dynamite, “Like anyone can even know that.”
Questions are being raised about Groupon‘s management...
Doug Clark: Linchpin
“My heart leaps up when I behold a rainbow in the sky…”
Doug Clark, College Prep English teacher at Olathe North High School in the fall of 1987, burst into our classroom on the first...
14 recommendations for exhibitors of NRA 2012
There’s one day left (for me), but I’m already thinking ahead to 2012. A few ideas for exhibitors in 2012, from an attendee whose been an exhibitor in the past and exhibits at other shows…
Don’t...
Coming at ya’ live from NRA 2011
Alright, so it won’t be “live”, per se. But I will be shooting out some Twitter, blog, and audio (video?) updates from the National Restaurant Association show in Chicago over the weekend.
I...
What comes after the “like”?
Hey online marketing manager! How many friends have you amassed for your company’s Facebook fan page?
X thousand?
Awesome.
How many of those fans, since clicking that initial like, have commented...
Sometimes you just have to step it up
Sometimes you need new tools. New “things” to do your job better.
Sometimes you need more training. New knowledge or how-tos that sharpen your skills.
Sometimes you need better leadership....
It’s time you read ‘Unmarketing’
Many years ago I discovered “Moments of Truth”, by Jan Carlzon.
That book fueled my early views on the concept of the customer experience. It was important because it taught the idea of the...
If I had a nickel for every Internet marketer’s ‘mistake’
Authenticity matters to me.
When I see a wildly popular Internet marketer make a “mistake” and either:
A) Send out the “wrong” link via email and have to re-send it again, and...
