This post is genius. Salespeople should read it. Marketers. Even brand managers. The problem with too many in those three populations is that they’re so wrapped up in their own worlds — their products’ features, their services’ benefits, their tech specs, their retail experience — that they talk in their own language, yet still expect [...]
Groupon: Can you really count on the ROI?
Posted on June 6, 2011 // 1 Comment
Will Groupon survive? My answer is found in the immortal words of Kip from Napoleon Dynamite, “Like anyone can even know that.” Questions are being raised about Groupon‘s management decisions, accounting practices, burn rate, even its overall financial viability. But let’s stay at the merchant level right now. Do the ROI calculations even make sense? I’m [...]
Doug Clark: Linchpin
Posted on June 5, 2011 // Leave a Comment
“My heart leaps up when I behold a rainbow in the sky…” Doug Clark, College Prep English teacher at Olathe North High School in the fall of 1987, burst into our classroom on the first day of my senior year and enthusiastically uttered those words, along with the rest of William Wordsworth’s poem. “So was [...]
