Completely, totally, unreadable, non-mobile-friendly, email newsletters
I catch plenty of news headlines on Twitter and via Facebook.
But I don’t mind admitting I still seek out daily or weekly email newsletters that can show up in my inbox on a regular schedule so...
Hyperlocal ad widgets that work like Google Adsense
It’s morning. You’ve brewed your coffee. You’re skimming the news online, maybe including your local version of Patch.com.
As you peruse that site, of all the relevant, targeted ads...
More customers paying full price
"Full Price" image lovingly borrowed from the Massachusetts family music band by the same name. Click on the image to check 'em out.
If you’re a retailer, whether it’s with one...
New digital marketing solutions for restaurants
Restaurant owners, you’ve got so many killer marketing options emerging right now.
So much so, you should be foaming at the mouth to jump on one. Or biting at the bit. Or whatever more appropriate...
Whoa little fella, you’re not speaking my language
This post is genius.
Salespeople should read it. Marketers. Even brand managers.
The problem with too many in those three populations is that they’re so wrapped up in their own worlds — their...
Groupon: Can you really count on the ROI?
Forget the IPO. Do Groupon's ROI calculations even make sense for most retailers?
Will Groupon survive?
My answer is found in the immortal words of Kip from Napoleon Dynamite, “Like anyone can...
Doug Clark: Linchpin
“My heart leaps up when I behold a rainbow in the sky…”
Doug Clark, College Prep English teacher at Olathe North High School in the fall of 1987, burst into our classroom on the first...
14 recommendations for exhibitors of NRA 2012
There’s one day left (for me), but I’m already thinking ahead to 2012. A few ideas for exhibitors in 2012, from an attendee whose been an exhibitor in the past and exhibits at other shows…
Don’t...
Coming at ya’ live from NRA 2011
Alright, so it won’t be “live”, per se. But I will be shooting out some Twitter, blog, and audio (video?) updates from the National Restaurant Association show in Chicago over the weekend.
I...
What comes after the “like”?
And the Like begat...nothing. Nothing was begat by the Like button.
Hey online marketing manager! How many friends have you amassed for your company’s Facebook fan page?
X thousand?
Awesome.
How...
Sometimes you just have to step it up
"Commitment" photo, by eschipul.
Sometimes you need new tools. New “things” to do your job better.
Sometimes you need more training. New knowledge or how-tos that sharpen your skills.
Sometimes...
It’s time you read ‘Unmarketing’
Still working solely from your 1986 textbook edition of Kotler on Marketing? Get UnMarketing. It's so 2011.
Many years ago I discovered “Moments of Truth”, by Jan Carlzon.
That book fueled...
If I had a nickel for every Internet marketer’s ‘mistake’
Internet Marketers: Do you fall for their "mistakes"?
Authenticity matters to me.
When I see a wildly popular Internet marketer make a “mistake” and either:
A) Send out the “wrong”...
