Hyperlocal ad widgets that work like Google Adsense
It’s morning. You’ve brewed your coffee. You’re skimming the news online, maybe including your local version of Patch.com.
As you peruse that site, of all the relevant, targeted ads...
More customers paying full price
If you’re a retailer, whether it’s with one or many locations, you want customers.
(Captain Obvious comin’ at ya live with that last sentence.)
But you should also have an expected...
New digital marketing solutions for restaurants
Restaurant owners, you’ve got so many killer marketing options emerging right now.
So much so, you should be foaming at the mouth to jump on one. Or biting at the bit. Or whatever more appropriate...
Whoa little fella, you’re not speaking my language
This post is genius.
Salespeople should read it. Marketers. Even brand managers.
The problem with too many in those three populations is that they’re so wrapped up in their own worlds — their...
Groupon: Can you really count on the ROI?
Will Groupon survive?
My answer is found in the immortal words of Kip from Napoleon Dynamite, “Like anyone can even know that.”
Questions are being raised about Groupon‘s management...
Coming at ya’ live from NRA 2011
Alright, so it won’t be “live”, per se. But I will be shooting out some Twitter, blog, and audio (video?) updates from the National Restaurant Association show in Chicago over the weekend.
I...
It’s time you read ‘Unmarketing’
Many years ago I discovered “Moments of Truth”, by Jan Carlzon.
That book fueled my early views on the concept of the customer experience. It was important because it taught the idea of the...
If I had a nickel for every Internet marketer’s ‘mistake’
Authenticity matters to me.
When I see a wildly popular Internet marketer make a “mistake” and either:
A) Send out the “wrong” link via email and have to re-send it again, and...
Is it time to start texting your customers?
Maintaining your own in-house email list is a no-brainer. But what about your own mobile list?
I’ll bet you’re overlooking it. Most companies are obsessed with email. But read this very long...
It’s okay to disagree with Seth Godin
Seth Godin has shared thousands of ideas, insights and philosophies on his blog over the last few years. I’m a fan of many of them.
He’s a game-changer (see Permission Marketing). He’s...
I’m tired of “content”
For the last two or three years, there’s been an overwhelming emphasis on “content” in blogging.
It’s king, we’re told. (Side note: the phrase “content is king”...
