Alright, so the iPhone 5 is on its way. And this week I saw a comment on Twitter highlighting the “Top 5 Apps to Help Your Kids Brush Their Teeth”. The comment was fully hashtagged and of course linked to the article detailing those apps. I’m an iPhone fan. I’m even an app fan. But [...]
New digital marketing solutions for restaurants
Posted on September 8, 2011 // 1 Comment
Restaurant owners, you’ve got so many killer marketing options emerging right now. So much so, you should be foaming at the mouth to jump on one. Or biting at the bit. Or whatever more appropriate metaphor works here. Do you want your own iPhone app? It’s available for little cost. Do you want to start [...]
Whoa little fella, you’re not speaking my language
Posted on June 8, 2011 // 4 Comments
This post is genius. Salespeople should read it. Marketers. Even brand managers. The problem with too many in those three populations is that they’re so wrapped up in their own worlds — their products’ features, their services’ benefits, their tech specs, their retail experience — that they talk in their own language, yet still expect [...]
Groupon: Can you really count on the ROI?
Posted on June 6, 2011 // 1 Comment
Will Groupon survive? My answer is found in the immortal words of Kip from Napoleon Dynamite, “Like anyone can even know that.” Questions are being raised about Groupon‘s management decisions, accounting practices, burn rate, even its overall financial viability. But let’s stay at the merchant level right now. Do the ROI calculations even make sense? I’m [...]
Coming at ya’ live from NRA 2011
Posted on May 20, 2011 // Leave a Comment
Alright, so it won’t be “live”, per se. But I will be shooting out some Twitter, blog, and audio (video?) updates from the National Restaurant Association show in Chicago over the weekend. I won’t be “covering” the show like some kind of web journalist for anyone. I won’t be “livestreaming” it. I won’t push real-time, [...]
If I had a nickel for every Internet marketer’s ‘mistake’
Posted on February 1, 2011 // Leave a Comment
Authenticity matters to me. When I see a wildly popular Internet marketer make a “mistake” and either: A) Send out the “wrong” link via email and have to re-send it again, and again, and again… B) Or publish a blog post with advance signup information that was — wait for it – supposed to have been [...]
Is it time to start texting your customers?
Posted on November 8, 2010 // Leave a Comment
Maintaining your own in-house email list is a no-brainer. But what about your own mobile list? I’ll bet you’re overlooking it. Most companies are obsessed with email. But read this very long and detailed blog post by Tomi Ahonen and you might rethink your position. Trusting his math for now, here are a few highlights: [...]
I’m tired of “content”
Posted on August 27, 2010 // 2 Comments
For the last two or three years, there’s been an overwhelming emphasis on “content” in blogging. It’s king, we’re told. (Side note: the phrase “content is king” is so unique and groundbreaking at this point that it has 348,000 search results on Google.) But this question keeps popping into my head: Did the greatest writers [...]
