Hey online marketing manager! How many friends have you amassed for your company’s Facebook fan page? X thousand? Awesome. How many of those fans, since clicking that initial like, have commented...

It’s as though Foursquare was custom-built for the hospitality industry. Over at Buzztime yesterday, we held our second of three social media marketing webinars for bars and restaurants. We talked...

I’m sorry. I have to say it. Quora just isn’t all that. Yes, the interface is cool. Yes, you can follow not just people, but also individual questions and keywords. Yes, you can push...

Location-based applications are here to stay. “Here to stay” being a relative term in this day and age. How will they evolve, though? Mashable reports Foursquare CEO and founder Dennis Crowley’s...

Amen, Mark Schaefer. You have lowered the boom on people marketing themselves as experts without the results to prove it. The Twitters, Facebooks, and Elsewheres of the world are crowded with self-glossed...

A division of Barnes Group Inc., with a history dating back to 1857, Barnes Distribution has been around the block a few times. They’re our first contestant in my “How would you make this...

This is a new series I’m rolling out at here at BrandonHull.com. “How would you make [insert company] more social?” (You figured out the [insert company] is on purpose, right?) Each...

I get the idea that Twitter is what you make of it. But some people sure don’t make that easy. On a good day, Twitter is a great place to connect with new people and brands to carry on conversations...

You knew recruiters would jump all over LinkedIn Groups when it launched a couple years ago. But even back then there were fears that spam was only a matter of time (scroll through the comments if you...

I recently had to reload the cord on my gas-powered, Echo SRM-225 weed eater. No big deal, right? Wrong. Tasks like this which take most guys three minutes take me 43. And as I failed the third time to...

At first glance, it’s easy to dismiss Foursquare. I mean, what’s the real point of checking-in, if you’re a Foursquare user? Is it to win badges or points? If so, what can you do with...

Just finished reading Inbound Marketing (aff), by Brian Halligan and Dharmesh Shah. It’s been out a while now, I finally got to it. My one word review: outstanding. At the risk of sounding like...

Tweet or die. There’s a provocative ploy by social media experts, and I use the “experts” term loosely, to declare that companies who ignore social media in their marketing mix will soon be extinct. While...