Free Trials: They’re Not Just for Software Companies. Or Costco.

(This post originally appeared at MainPath.com.) We all love free trials. The software-as-a-service world thrives on this age-old marketing tactic. Maybe you’re even taking advantage of an eternally free trial from Dropbox, or Spotify, or Hootsuite, or Buffer right now? But it’s really not a new approach. Think about that excitable person in Costco offering a …

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