Authenticity matters to me.
When I see a wildly popular Internet marketer make a “mistake” and either:
A) Send out the “wrong” link via email and have to re-send it again, and again, and again…
B) Or publish a blog post with advance signup information that was — wait for it — supposed to have been scheduled, not, GASP, actually published…
C) Or tell readers their web server crashed because of so many signups to their webinar/membership website/special report when the doors are first opened, but now it’s fixed and you can still get into their screamin’ deal…
I’ll admit I roll my eyes and mutter under my breath.
It’s on me, I know. This isn’t even on them. I mean, I’m the one who chose to subscribe to their RSS feed or follow them on Twitter. But I guess I’m most disappointed that the “mistake” posts and tweets and emails and server crashes somehow keep rearing their ugly heads.
It’s totally insincere. Seems a bit tired as a tactic. May I even say, dishonest?
In an age where everyone is correctly shouting for transparency and authenticity and real, albeit digital, conversations instead of old-school thinking where you treat customers like idiots, you’d hope for better.
You’d hope those wanting to be seen as digital leaders would set a new trend.
Unfortunately we see the same all-marketers-are-liars approaches many of us have assailed in years past.
Am I the only one seeing this?
Aren’t we better than this?