Krista Stryker: How a Hobby Turned into a Six-Figure Business

Hosted by Brandon Hull

Today, you’ll hear the story of Krista Stryker, founder of 12 Minute Athlete. Krista is living a comfortable life. She’s married, lives in Los Angeles, California. She’s got her own fitness app, an incredible YouTube channel. Blogs for days on healthy living and activities featuring High Intensity Interval Training (HIIT). Life is good.

Her business is doing well into the six figures and she’s recently added numerous contributors to 12 Minute Athlete in a variety of capacities. But it wasn’t always this way.

If you enjoyed this episode, please leave us an honest rating on iTunes.

After college she got married, she moved overseas, where Krista dabbled in writing and took a lot at teaching English to the Dutch…who, unfortunately, she discovered and you may already know…already speak English quite well, thank you very much. Things just weren’t panning out. Meanwhile, she wasn’t particularly happy with her health either.

In this episode, you’re going to hear about the Aha moment that turned things around and transformed her into a founder. You’re going to hear how she went from personal trainer to app developer, to online course builder. You’re going to hear how she struggles with what content to give away vs. what content she should charge for. And you’re going to hear her future vision for 12 Minute Athlete, and how what you see on the home page and in other content will change.

Tools/Resources in this episode:

– Chris Guillebeau’s “The $100 Startup”

Thank you to our Sponsors for supporting this episode:

Infinite RedSupport for this episode comes from Infinite Red. If you’re looking beyond your world of freelancing and you’re needing to build a web or mobile app, check out Infinite Red.

They’re experts in React Native, and in fact host North America’s only React Native conference, Chain React, which brings in hundreds of developers every year to their digs in Portland, Oregon. Their work is brilliant visually and incredibly functional — limited only by your imagination. In fact, if you start a project after hearing about them on THIS podcast, they’ll give you two free tickets to it — and it’s coming up July 11 and 12.

Visit to check them out. And if you’re into remote work, they’ve got an incredible ebook on exactly that subject. You can grab a free copy of it at

Subscribe for new episodes at

Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email