Personalizing Your Website is the Next Frontier for Smart Marketers

Personalization is the holy grail for retail marketers right now. They continue to play catch up with Amazon—and not even just as their biggest competitor. Even moreso from the standpoint of the expectation Amazon sets with customers. Amazon is lights-out when it comes to hyper-personalized recommendations post-sale. And hyper-specific products for add-on sales. And personalized …

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