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Personalizing Your Website is the Next Frontier for Smart Marketers

Personalization is the holy grail for retail marketers right now. They continue to play catch up with Amazon—and not even just as their biggest competitor. Even moreso from the standpoint of the expectation Amazon sets with customers. Amazon is lights-out when it comes to hyper-personalized recommendations post-sale. And hyper-specific products for add-on sales. And personalized …

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The Marketing ‘Bubble’ That Seems so Big? It’s Smaller than We Realize

Paul Jarvis tweeted this today: content marketing is stuck in loop: "click to read the marketers guide to writing marketing guides for marketers who write marketing guides" — paul jarvis (@pjrvs) July 19, 2017 It’s hard to dodge these arrows when you do content marketing. Or any kind of marketing. By ‘arrows’ I mean the …

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