What comes after the “like”?

The Facebook Like Button
And the Like begat…nothing. Nothing was begat by the Like button.

Hey online marketing manager! How many friends have you amassed for your company’s Facebook fan page?

X thousand?

Awesome.

How many of those fans, since clicking that initial like, have commented on one of your posts or, hold on, here comes a doozy, contributed their own text post or photo about your brand?

Seven?

Huh. Guess we’ve got some work to do beyond just getting that initial like, eh?

UPDATE: Three super posts by smarter people than me on the subject:

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